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Project Portfolio

LIBERATORE’S Ristorante & Catering

In 2006, the owner of LIBERATORE’S Ristorante & Catering — a Baltimore area family restaurant  group with 6 locations — approached bytes & words with help for a website that was not functioning. We helped revive the site and provided them a quick graphic makeover (using existing site template code) to help the site  function better as a marketing hub.

Over the years and through the recession, bytes & words has maintained the LIBERATORE’S website and email system, integrated a strong regular email marketing program with Constant Contact, and managed/integrated their official Facebook page. In 2011, we redesigned and expanded the LIBERATORE’S website with a content management system to more dynamically present information for all locations, each with their own menus, events, specials and marketing focus. In 2012 we incorporated OpenTable into their website, Facebook page and email marketing and developed a mobile version of the restaurant site. We continue to work closely with the LIBERATORE’S family and staff across locations to improve their organic search ranking and bring customers to their tables.

Solutions Provided
  • Brand Management
  • Website – redesign in 2006, redevelopment w/CMS in 2011
  • Constant Contact Email Marketing – over 7600 contacts
  • Facebook Page
  • Hosting, Domain & Email Management
  • Search Engine Optimization
Achievements
  • Re-designed graphics on existing web template as cost-saving quick fix to improve site abandoned by previous developer.
  • Setup Constant Contact account and managed hundreds of Email Marketing campaigns year-round to support events and specials at 5 locations
  • Helped client grew email contact list from 0 to over 7500 contacts, segmented into areas of interest
  • Re-designed website on Joomla content management system with expanded content, social media integration, calendar and photo galleries for each location.
  • Created mobile website to complement the main website
  • Worked successfully for 6+ years with LIBERATORE’S team members from 5 locations across Baltimore Metro area.
LIBERATORE’S Website LIBERATORE’S Facebook Page