Your website is the focal point for all of your marketing efforts: It should broadcast your brand, showcase your expertise and engage your targeted visitors to connect, share, and return. In short, you should feel proud to broadcast that URL (that’s a web address, to those of us without the nerdy glasses)!
bytes & words has a solid history of developing engaging websites that are user-friendly, dynamic, and highly visual: They look great, work well, and get folks their information quickly. Our clients are nonprofits, professional services companies, start-ups, retail concerns, and restaurants.
bytes & words develops sites built on flexible content management systems (CMS), including Joomla and WordPress, to offer the widest range of possibilities to clients. Most clients want some control over their website, at some point, and a CMS with user-friendly editing tools offers this option. More importantly, CMS-based sites offer virtually unlimited expansion into any direction your digital marketing may take you. This means we get to say “yes, you can” more often without you needing to break the marketing piggy bank.
bytes & words‘ solutions are search-friendly by nature, from the code structure, to key terms placed in Google’s favorite places: We don’t just list zip codes for the robots to index. Many degrees of search optimization are available, as is ongoing advice about what we’ve seen work for others. Our wish for you is a lasting organic search ranking, one that doesn’t evaporate when you stop paying Google or SuperIndex R Us. We encourage adding Google Analytics to learn where your traffic is (or is not) coming from. And if your customers are on the move, we can help with a responsive, mobile website solution.
In 2006, bytes & words partnered with founder Kimberly Bell of SPEECH PATHways, a leading Maryland Speech Pathology Clinic, to kickstart marketing for the Clinic’s diverse therapy services and community programs. We first developed a corporate brand and applied it to several affiliated programs and then created a highly visual and user-friendly website, completely rewriting and redeveloping content. We integrated Constant Contact Email Marketing to get the word out about programs, classes and the philanthropic efforts and supported several phases of Facebook graphic redesign.
Through the years we have worked with SPEECH PATHways to focus digital and print marketing — including brochure and exhibit design — to help grow the business into various channels. In 2012, the Clinic moved to a much expanded facility in Westminster, Maryland, securing its place of prominence in the business community and the lives of Maryland kids and families.
bytes & words has contributed significant time since 2008 to the SPEECH PATHways Foundation, a nonprofit foundation that seeks to improve the lives of Carroll County kids with special needs.
In 2008, bytes & words answered a call from the SJCAA to establish the first online presence for this nonprofit association and breathe new life into communications for its 2000+ membership as they prepared to celebrate their Bicentennial Reunion. We clarified branding to convey “200 Years of Women Learners,” explored their archives to develop a site map and engaging content, and designed their first website. With the addition of Constant Contact for ongoing Alumnae e-communications, the site was instrumental in publicizing the momentous 200-year reunion (which we were honored to attend).
In the past 5 years, we’ve worked with a succession of volunteers and management to improve SJCAA communications: Managing the website and email communications, adding/integrating Facebook, and designing the SJCAA’s flagship publication, The Valley Echo, for print and online delivery
In 2012, bytes & words worked with a new Communications Committee and Board to redevelop the website into an expanded, dynamic presence, built on a content management system. The new site — featuring prayer requests, article commenting, online donations and membership payments and photo galleries — has been very well-received. We continue to work with the SJCAA to develop avenues of communication to capture the memories and accomplishments of these women, who range in age from their 50s into the 90s.
In 2008, bytes & words began working with Maryland Speech-Language-Hearing Association (MSHA) to professionally brand the Association and revitalize marketing and communications to the statewide population of licensed Speech-Language Pathologists and Audiologists. Since then, we have worked closely with MSHA to engage members through the website, email communications and Facebook while reducing administrative costs.
The first and most lasting point of reference for your company or organization, your brand is the design basis for every piece of marketing collateral you’ll need: from letterhead and shirts, to email signature and brochure, website, social media or exhibit!
Although it may be tempting to let your “talented cousin” take a stab at it, you should take your brand design and development very seriously. A good brand design should:
bytes & words has designed many attractive and lasting brands for small- to medium-sized businesses (including start-ups) and nonprofits, and we can do the same for you.
Tri-fold, bi-fold, pamphlets and whatever you wish to leave behind: bytes & words designs them all with a focus on your brand and marketing strategy. Art Director Joseph McCormick creates visually attractive presentations out of your bare-bones content for professional results that customers are sure to want to take home and remember you by.
bytes & words is an Accredited Gold Level Solution Provider for Constant Contact® — winners of FIVE All-Star Awards for relationship marketing, from 2008 through 2013!
We help clients engage with customers/members through secure, inviting and economical email communications, event marketing and dynamic social media and SaveLocal campaigns.
Designing for the high-quality large-format printing required for signage, displays, and exhibits is a specialized skill. With years of agency and exhibit house experience to draw on and current knowledge of print and display options, Joseph McCormick of bytes & words delivers the expertise needed for a stellar presence at any show.
From concept and display choice through to branded design and content development, printing, assembly and shipping, bytes & words helps you make a lasting professional impression on the exhibit floor.
Despite all that is digital, there are still some publications – magazines, newsletters, menus, magazine and program ads — that require a keen editorial vision and eye for design. bytes & words offers over 25 years of experience with print layout, graphic design and copywriting. With each job we offer options for print runs and printers according to your budget and timeline.
bytes & words can also suggest innovative measures to bring your publication to life online and save paper/print/postage costs. We’ve implemented online delivery of the Valley Echo magazine for the St. Joseph College Alumnae Association, through a PDF viewer that lets readers “page” easily through the online version, download, bookmark and print (see it in action).
I hired Mollie as a contract writer/instructional designer for various e-Learning programs. Mollie took on each new project with enthusiasm. She diligently worked on writing well-written and thorough storyboards that exceeded expectations, and she managed the content development process with several very difficult clients, with ease….always keeping the learner at the center of the process.
Congratulations! It’s a girl! More than 2,000 SJC women, actually. Bravo to you both for your creativity, insight, and extraordinary patience with all of us. I was thrilled to receive the official launch of the SJCAA website and I know I speak for so many SJC alumnae in thanking you for your partnership in making this happen.
Mollie thinks outside the box and is highly creative and has great energy for devising multiple options and ideas to present to her team. She is well-liked by her clients and great to work with. I highly recommend Mollie as a writer, editor, and instructional designer.
Joseph is a wonderful graphic artist who captured my logo and branding on the first try. I have been extremely pleased with his work over the past 4-5 years. I highly recommend his services at bytes & words!
Mollie is a talented ISD who worked well with an extremely difficult client. Mollie delivered great work, and was professional at all times.
I have had the great pleasure to work with Mollie McCormick on several e-learning initiatives over the last 15 years. Mollie is a highly creative instructional designer and writer, with excellent acumen of adult learning. She is highly dependable, meets deadlines, and goes the extra mile on every project I have ever worked with her on. During a recent project — a WBT course on global awareness in healthcare (developed for a large health care insu…
I am serious when I say that you do amazing work! You make me look so good!
Mollie McCormick at “bytes & words” did a fantastic job creating/designing my music/business website. I’m extremely pleased with her work and her creativity. Wonderful person to work with and very knowledgeable in her field. I’m sure you will be pleased to work with her too!
The website looks great! Thanks so much for your work and your patience with the process.
I want to express my deepest appreciation for the terrific work you did on the MSHA website. I especially appreciate your articles regarding the ASHA STAR grant and the goals we are focusing on implementing…. you will have a great influence on MSHA’s success with this.
info [at] bytesnwords [dot] com
4100 Buffalo Road
Mt. Airy, MD 21771