In 2006, bytes & words partnered with founder Kimberly Bell of SPEECH PATHways, a leading Maryland Speech Pathology Clinic, to kickstart marketing for the Clinic’s diverse therapy services and community programs. We first developed a corporate brand and applied it to several affiliated programs and then created a highly visual and user-friendly website, completely rewriting and redeveloping content. We integrated Constant Contact Email Marketing to get the word out about programs, classes and the philanthropic efforts and supported several phases of Facebook graphic redesign.
Through the years we have worked with SPEECH PATHways to focus digital and print marketing — including brochure and exhibit design — to help grow the business into various channels. In 2012, the Clinic moved to a much expanded facility in Westminster, Maryland, securing its place of prominence in the business community and the lives of Maryland kids and families.
bytes & words has contributed significant time since 2008 to the SPEECH PATHways Foundation, a nonprofit foundation that seeks to improve the lives of Carroll County kids with special needs.
In 2006, the owner of LIBERATORE’S Ristorante & Catering — a Baltimore area family restaurant group with 6 locations — approached bytes & words with help for a website that was not functioning. We helped revive the site and provided them a quick graphic makeover (using existing site template code) to help the site function better as a marketing hub.
Over the years and through the recession, bytes & words has maintained the LIBERATORE’S website and email system, integrated a strong regular email marketing program with Constant Contact, and managed/integrated their official Facebook page. In 2011, we redesigned and expanded the LIBERATORE’S website with a content management system to more dynamically present information for all locations, each with their own menus, events, specials and marketing focus. In 2012 we incorporated OpenTable into their website, Facebook page and email marketing and developed a mobile version of the restaurant site. We continue to work closely with the LIBERATORE’S family and staff across locations to improve their organic search ranking and bring customers to their tables.
In 2008, bytes & words answered a call from the SJCAA to establish the first online presence for this nonprofit association and breathe new life into communications for its 2000+ membership as they prepared to celebrate their Bicentennial Reunion. We clarified branding to convey “200 Years of Women Learners,” explored their archives to develop a site map and engaging content, and designed their first website. With the addition of Constant Contact for ongoing Alumnae e-communications, the site was instrumental in publicizing the momentous 200-year reunion (which we were honored to attend).
In the past 5 years, we’ve worked with a succession of volunteers and management to improve SJCAA communications: Managing the website and email communications, adding/integrating Facebook, and designing the SJCAA’s flagship publication, The Valley Echo, for print and online delivery
In 2012, bytes & words worked with a new Communications Committee and Board to redevelop the website into an expanded, dynamic presence, built on a content management system. The new site — featuring prayer requests, article commenting, online donations and membership payments and photo galleries — has been very well-received. We continue to work with the SJCAA to develop avenues of communication to capture the memories and accomplishments of these women, who range in age from their 50s into the 90s.
In 2008, bytes & words began working with Maryland Speech-Language-Hearing Association (MSHA) to professionally brand the Association and revitalize marketing and communications to the statewide population of licensed Speech-Language Pathologists and Audiologists. Since then, we have worked closely with MSHA to engage members through the website, email communications and Facebook while reducing administrative costs.
Mollie is a talented ISD who worked well with an extremely difficult client. Mollie delivered great work, and was professional at all times.
Congratulations! It’s a girl! More than 2,000 SJC women, actually. Bravo to you both for your creativity, insight, and extraordinary patience with all of us. I was thrilled to receive the official launch of the SJCAA website and I know I speak for so many SJC alumnae in thanking you for your partnership in making this happen.
Mollie McCormick at “bytes & words” did a fantastic job creating/designing my music/business website. I’m extremely pleased with her work and her creativity. Wonderful person to work with and very knowledgeable in her field. I’m sure you will be pleased to work with her too!
bytes & words has been such a terrific business partner over the years. With a little crazy Italian family like ours, Mollie & Joseph have kept a very professional focus for us. The results speak for themselves. We are very pleased….
I have had SOO many compliments on TMTN’s new website. It is truly a Christmas gift I am cherishing!!!
Mollie successfully designed and launched, and now manages,a first-class Internet site for the St. Joseph College Alumnae Association, Inc. And she has the patience of a saint with the all-volunteer board members with whom she regularly interacts!
I work closely with her on quarterly site updates, and rely on her sound judgment, creativity and flexibility. There are more things we would like to do electronically for our membership, and we are cou…
Mollie flawlessly managed all aspects of two daunting electronic publishing projects that involved compiling more than 10 years’ worth of four medical journals into an interactive format on CD-ROM. Her organizational skills were unsurpassed, and she kept the projects flowing seamlessly from initial planning to final deliverables….Mollie routinely interfaced with clients and company managers as well as a diverse production team. With her easy-goin…
The new site looks great! Professionally done, and very easy to navigate through the sections.
The website looks great! Thanks so much for your work and your patience with the process.
Working with Mollie McCormick was a pleasure from start to finish! She applied her significant instructional design expertise to our pediatric disaster health online lessons, creating a fantastic interactive platform for what can be challenging material. Mollie was always incredibly professional and deadline driven.
info [at] bytesnwords [dot] com
4100 Buffalo Road
Mt. Airy, MD 21771