In 2006, bytes & words partnered with founder Kimberly Bell of SPEECH PATHways, a leading Maryland Speech Pathology Clinic, to kickstart marketing for the Clinic’s diverse therapy services and community programs. We first developed a corporate brand and applied it to several affiliated programs and then created a highly visual and user-friendly website, completely rewriting and redeveloping content. We integrated Constant Contact Email Marketing to get the word out about programs, classes and the philanthropic efforts and supported several phases of Facebook graphic redesign.
Through the years we have worked with SPEECH PATHways to focus digital and print marketing — including brochure and exhibit design — to help grow the business into various channels. In 2012, the Clinic moved to a much expanded facility in Westminster, Maryland, securing its place of prominence in the business community and the lives of Maryland kids and families.
bytes & words has contributed significant time since 2008 to the SPEECH PATHways Foundation, a nonprofit foundation that seeks to improve the lives of Carroll County kids with special needs.
In 2006, the owner of LIBERATORE’S Ristorante & Catering — a Baltimore area family restaurant group with 6 locations — approached bytes & words with help for a website that was not functioning. We helped revive the site and provided them a quick graphic makeover (using existing site template code) to help the site function better as a marketing hub.
Over the years and through the recession, bytes & words has maintained the LIBERATORE’S website and email system, integrated a strong regular email marketing program with Constant Contact, and managed/integrated their official Facebook page. In 2011, we redesigned and expanded the LIBERATORE’S website with a content management system to more dynamically present information for all locations, each with their own menus, events, specials and marketing focus. In 2012 we incorporated OpenTable into their website, Facebook page and email marketing and developed a mobile version of the restaurant site. We continue to work closely with the LIBERATORE’S family and staff across locations to improve their organic search ranking and bring customers to their tables.
In 2008, bytes & words answered a call from the SJCAA to establish the first online presence for this nonprofit association and breathe new life into communications for its 2000+ membership as they prepared to celebrate their Bicentennial Reunion. We clarified branding to convey “200 Years of Women Learners,” explored their archives to develop a site map and engaging content, and designed their first website. With the addition of Constant Contact for ongoing Alumnae e-communications, the site was instrumental in publicizing the momentous 200-year reunion (which we were honored to attend).
In the past 5 years, we’ve worked with a succession of volunteers and management to improve SJCAA communications: Managing the website and email communications, adding/integrating Facebook, and designing the SJCAA’s flagship publication, The Valley Echo, for print and online delivery
In 2012, bytes & words worked with a new Communications Committee and Board to redevelop the website into an expanded, dynamic presence, built on a content management system. The new site — featuring prayer requests, article commenting, online donations and membership payments and photo galleries — has been very well-received. We continue to work with the SJCAA to develop avenues of communication to capture the memories and accomplishments of these women, who range in age from their 50s into the 90s.
In 2008, bytes & words began working with Maryland Speech-Language-Hearing Association (MSHA) to professionally brand the Association and revitalize marketing and communications to the statewide population of licensed Speech-Language Pathologists and Audiologists. Since then, we have worked closely with MSHA to engage members through the website, email communications and Facebook while reducing administrative costs.
bytes & words is an Accredited Gold Level Solution Provider for Constant Contact® — winners of FIVE All-Star Awards for relationship marketing, from 2008 through 2013!
We help clients engage with customers/members through secure, inviting and economical email communications, event marketing and dynamic social media and SaveLocal campaigns.
Despite all that is digital, there are still some publications – magazines, newsletters, menus, magazine and program ads — that require a keen editorial vision and eye for design. bytes & words offers over 25 years of experience with print layout, graphic design and copywriting. With each job we offer options for print runs and printers according to your budget and timeline.
bytes & words can also suggest innovative measures to bring your publication to life online and save paper/print/postage costs. We’ve implemented online delivery of the Valley Echo magazine for the St. Joseph College Alumnae Association, through a PDF viewer that lets readers “page” easily through the online version, download, bookmark and print (see it in action).
Finally had a minute to get into the [Valley Echo Online Publication] sent yesterday. Wonderful! I am convinced lots of alums will opt to have the VE go to their electronic mailboxes instead of their ‘real’ one. Great effort and great improvements! Thanks so much to you all!!
I have had SOO many compliments on TMTN’s new website. It is truly a Christmas gift I am cherishing!!!
Mollie has created & maintained our website for our restaurants for over four years. The results have been excellent. Her direct input towards news letters, promotions, regular updates has been the reason our website generates so much traffic & sales.
Amazing! You make me sound like I know what I’m doing!
Joseph is a wonderful graphic artist who captured my logo and branding on the first try. I have been extremely pleased with his work over the past 4-5 years. I highly recommend his services at bytes & words!
bytes & words has been such a terrific business partner over the years. With a little crazy Italian family like ours, Mollie & Joseph have kept a very professional focus for us. The results speak for themselves. We are very pleased….
The new site looks great! Professionally done, and very easy to navigate through the sections.
Congratulations! It’s a girl! More than 2,000 SJC women, actually. Bravo to you both for your creativity, insight, and extraordinary patience with all of us. I was thrilled to receive the official launch of the SJCAA website and I know I speak for so many SJC alumnae in thanking you for your partnership in making this happen.
Mollie McCormick at “bytes & words” did a fantastic job creating/designing my music/business website. I’m extremely pleased with her work and her creativity. Wonderful person to work with and very knowledgeable in her field. I’m sure you will be pleased to work with her too!
Mollie is an outstanding web designer, and is highly recommended by the Maryland Speech-Language-Hearing Association as providing excellent work with expert knowledge of the project at hand.
She has worked hundreds of hours for us, completely designing a website from start to finish, and we continue to work with her on updates on a regular basis. She is easy to contact, works well with a very mixed group of paid staff and volunteers, and is alway…
info [at] bytesnwords [dot] com
4100 Buffalo Road
Mt. Airy, MD 21771