In 2006, bytes & words partnered with founder Kimberly Bell of SPEECH PATHways, a leading Maryland Speech Pathology Clinic, to kickstart marketing for the Clinic’s diverse therapy services and community programs. We first developed a corporate brand and applied it to several affiliated programs and then created a highly visual and user-friendly website, completely rewriting and redeveloping content. We integrated Constant Contact Email Marketing to get the word out about programs, classes and the philanthropic efforts and supported several phases of Facebook graphic redesign.
Through the years we have worked with SPEECH PATHways to focus digital and print marketing — including brochure and exhibit design — to help grow the business into various channels. In 2012, the Clinic moved to a much expanded facility in Westminster, Maryland, securing its place of prominence in the business community and the lives of Maryland kids and families.
bytes & words has contributed significant time since 2008 to the SPEECH PATHways Foundation, a nonprofit foundation that seeks to improve the lives of Carroll County kids with special needs.
In 2006, the owner of LIBERATORE’S Ristorante & Catering — a Baltimore area family restaurant group with 6 locations — approached bytes & words with help for a website that was not functioning. We helped revive the site and provided them a quick graphic makeover (using existing site template code) to help the site function better as a marketing hub.
Over the years and through the recession, bytes & words has maintained the LIBERATORE’S website and email system, integrated a strong regular email marketing program with Constant Contact, and managed/integrated their official Facebook page. In 2011, we redesigned and expanded the LIBERATORE’S website with a content management system to more dynamically present information for all locations, each with their own menus, events, specials and marketing focus. In 2012 we incorporated OpenTable into their website, Facebook page and email marketing and developed a mobile version of the restaurant site. We continue to work closely with the LIBERATORE’S family and staff across locations to improve their organic search ranking and bring customers to their tables.
In 2008, bytes & words answered a call from the SJCAA to establish the first online presence for this nonprofit association and breathe new life into communications for its 2000+ membership as they prepared to celebrate their Bicentennial Reunion. We clarified branding to convey “200 Years of Women Learners,” explored their archives to develop a site map and engaging content, and designed their first website. With the addition of Constant Contact for ongoing Alumnae e-communications, the site was instrumental in publicizing the momentous 200-year reunion (which we were honored to attend).
In the past 5 years, we’ve worked with a succession of volunteers and management to improve SJCAA communications: Managing the website and email communications, adding/integrating Facebook, and designing the SJCAA’s flagship publication, The Valley Echo, for print and online delivery
In 2012, bytes & words worked with a new Communications Committee and Board to redevelop the website into an expanded, dynamic presence, built on a content management system. The new site — featuring prayer requests, article commenting, online donations and membership payments and photo galleries — has been very well-received. We continue to work with the SJCAA to develop avenues of communication to capture the memories and accomplishments of these women, who range in age from their 50s into the 90s.
In 2008, bytes & words began working with Maryland Speech-Language-Hearing Association (MSHA) to professionally brand the Association and revitalize marketing and communications to the statewide population of licensed Speech-Language Pathologists and Audiologists. Since then, we have worked closely with MSHA to engage members through the website, email communications and Facebook while reducing administrative costs.
Through Social Media, any nonprofit, business or member association may reach out to existing customers and engage new ones by informally presenting their expertise and services. Such services as Facebook, Twitter and Pinterest can be integrated into the marketing mix to position you as an expert, encourage sharing of information you’ve published among friends, and drive traffic (and sales) through your site.
bytes & words helps clients weigh carefully the decision to add a blog or social media to their marketing strategy, by considering your target customer demographics, current traffic, trends among similar industries, and personal tolerance for maintaining these extras.
We offer various levels of social media support:
bytes & words is an Accredited Gold Level Solution Provider for Constant Contact® — winners of FIVE All-Star Awards for relationship marketing, from 2008 through 2013!
We help clients engage with customers/members through secure, inviting and economical email communications, event marketing and dynamic social media and SaveLocal campaigns.
I have had the great pleasure to work with Mollie McCormick on several e-learning initiatives over the last 15 years. Mollie is a highly creative instructional designer and writer, with excellent acumen of adult learning. She is highly dependable, meets deadlines, and goes the extra mile on every project I have ever worked with her on. During a recent project — a WBT course on global awareness in healthcare (developed for a large health care insu…
Amazing! You make me sound like I know what I’m doing!
bytes & words has been such a terrific business partner over the years. With a little crazy Italian family like ours, Mollie & Joseph have kept a very professional focus for us. The results speak for themselves. We are very pleased….
Mollie is a talented ISD who worked well with an extremely difficult client. Mollie delivered great work, and was professional at all times.
Mollie is an outstanding web designer, and is highly recommended by the Maryland Speech-Language-Hearing Association as providing excellent work with expert knowledge of the project at hand.
She has worked hundreds of hours for us, completely designing a website from start to finish, and we continue to work with her on updates on a regular basis. She is easy to contact, works well with a very mixed group of paid staff and volunteers, and is alway…
I hired Mollie as a contract writer/instructional designer for various e-Learning programs. Mollie took on each new project with enthusiasm. She diligently worked on writing well-written and thorough storyboards that exceeded expectations, and she managed the content development process with several very difficult clients, with ease….always keeping the learner at the center of the process.
I want to express my deepest appreciation for the terrific work you did on the MSHA website. I especially appreciate your articles regarding the ASHA STAR grant and the goals we are focusing on implementing…. you will have a great influence on MSHA’s success with this.
Congratulations on the new [MSHA] website. It looks contemporary, professional and for folks like me is easy to navigate. I am proud of the new look and format. Please pass along my kudos to all who were involved – I know it takes a lot of work and planning to look this fresh.
The website looks great! Thanks so much for your work and your patience with the process.
Working with Mollie McCormick was a pleasure from start to finish! She applied her significant instructional design expertise to our pediatric disaster health online lessons, creating a fantastic interactive platform for what can be challenging material. Mollie was always incredibly professional and deadline driven.
info [at] bytesnwords [dot] com
4100 Buffalo Road
Mt. Airy, MD 21771